Passion Investing – Classic Automobiles

Traditional investors consider passion investing as a non-serious or even rather a nonsensical investment— because it’s largely allocating wealth toward passionate high-value collectibles. Passion investing has been around for at least 10 years and is now seriously expanding into the classic car arena.

New Trends and Profit Seeking Investors

Recently, classic cars are gaining attention because of approximate 500 percent returns over investment over the past decade alone, which has outpaced wine and art by more than a hundred percent. “Passion funds,” known for investments in largely art portfolios, have been around since the year 2006, with classic car funds debuting on the scene about five years ago.

About ten years ago, classic cars were generally looked at as collectibles, however people are now recognizing them as an asset class and are investing in them passionately.

The basic difference between a fund and a collectible is that the former has a group or a person that usually comes up with the specific terms and structure and offers those directly, whereas the latter is when a group of people come together collectively and decide on the terms.

Under the Radar and Still Rocking

Car funds generally keep a very low profile, while raising the funds through their own network and registered broker-dealers. The primary reason for staying low is to not alert the marketplace about your next move. Car dealerships will want top returns if you advertise or market what you have in your collection and buyers would prefer to get these rarities from other collectors, and not funds or investors. That theory is precisely how passion marketing works!  You don’t want to buy an item you are passionate about from someone who just considers the transaction as a means of trade and profit.

In the past three to five years, the sheer volume of global purchases of classic automobiles and shipments has literally exploded which is primarily driven by new investors, or traders as opposed to casual collectors.

Investors are actively inquiring about classic automobiles a lot these days, there is a need to offer and develop a unique and diversified portfolio product. However, investing only in one car and sitting on it to find a better deal to trade it for another one making a profit is as lame and the same as investing in stock options – the key to success is being creative with your commerce opportunities!

HVAC Industry Marketing Ideas

One of the most competitive markets online is the HVAC market. In each local area you have 100s of HVAC and AC repair type companies competing online. Many of them are fighting against giant lead generation companies. There are more ways than 1 to drive in leads for your hvac business. The first thing to consider is a strong website designed to convert traffic into leads. Making it super simple for someone to pick up the phone and call you is paramount. Making it super simple for someone to schedule an appointment can be the difference between getting that $5,000 ac replacement job and your competitor getting it. Here is a good example of an ac repair company doing it right with their design:

Here are some guerrilla marketing tactics that can be implemented in expensively:

1) Bandit signs inside of aging neighborhoods. You know that neighborhood in your area, where homes are between 15-25 years old as the development may have been done in the 90’s. Well, those AC units usually only last about 20-25 years. There is a chance that entire neighboorhood is about to need a new unit. Placing bandit signs near the entrance of the neighboorhood, letting them know who the local ac expert is to call can increase leads.

2) Flyers. Using the same scenario as the bandit sign, you could drop flyers in mailboxes or door to door. You could position your self as the neighborhood go to guy! And even better if you have any customers from that neighborhood, you can highlight that their neighbors use them!

Check out this video below for more information:

Using Technology to Run a Lean Marketing Business

As we roll through 2017, using technology to stream line processes and become more efficient is becoming more prevalent every day. With so many options how there, how can we really be sure we are choosing the right option for us? There are several ways to go about choosing the right platform. You can ask for referrals from friends and see what the pros and cons are before you ever get started. Maybe you have a web design wilmington nc firm and you are looking for a way to generate new leads for the sales pipeline. Or, you run a computer repair wilmington nc business that offers managed IT support to businesses and you’re looking for a way to package your services. Whatever the case, taking the time to research and put together the best solutions for your company is an important step.

The importance of choosing the right web design company

Your website is becoming more and more integral to your businesses success. Turning your website into a nice little profit generating machine is ideal for any company. When you are choosing a web design wilmington nc firm you will want to do your research. How many years have they been in business? How many clients do they have? What does their current portfolio look like? Can they fit within your budget? These are all important questions to ask any web design agency! Need some seo wilmington nc? Well guess what? You need to ask the same questions, except you want proof of rankings, proof of concept, and you want to know if they are performing white hat link building. Your seo company in wilmington nc should be able to answer all of these questions for you. Find the best web design agency you can, and then hire them to also do your search engine optimization.